During a press conference at the Chinese Water Soluble Conference in Haikou Hainan, Van Iperen International signed a Joint Venture in China.
With the new joint venture in China, Van Iperen International combines local support with their extensive range of Specialty Fertilizers and Know-How. They offer the Chinese distributors and farmers a road map to a more advanced agriculture with better returns for the farmer. “Our mission is to support Chinese agriculture with Dutch Know-How and input. China has a great potential and future in agriculture. Together we define a road map to success, for Chinese farmers, distributors and of course our JV in China!” according to Erik van den Bergh, General Manager of Van Iperen International. Chinese agriculture is changing rapidly. It becomes more sustainable, more high tech and produces high quality food more efficiently. “We are eager to contribute to that change.”
Cherry Chen, co-founder of Van Iperen Hainan is convinced that they can bring the Chinese farmer to the next level, independent of the local farmer practice. “Van Iperen provides support and products that fits the local needs in many countries all over the world, and from now on also in China. Let’s Iperenize China together! We are excited about the idea and look forward to get it started!”